Sustainable Design as a Sustained Upstream Effort

Bruce Corson
Studio for Pre-Expert creativity
Corson Associates, P.O. Box 1819
Sebastopol, California, 95473-1819

A salmon swims upstream to its birthplace—renewing the cycle of its life. The tectonic rise against which it struggles is an unending cycle—of uplift and erosion, of heat and cold. Wishing to catch the fish, a human waits, breathing deeply, quietly—an unending cycle of expansion and contraction, of tension and release. The human‘s desire itself an unending cycle—of transforming what is to what might be and what might be to what is. This cycle—of certainty and curiosity, of wondering and knowing—we call ‘design.’ It is another form of breathing.


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