Design Design: A Theory of Design
George Mason University, Fairfax, Virginia, 22030, USA
The focus of design design, as a theory of design with associated tenets, is that design, a human activity, is discovery; it is discovery of existing but as yet undiscovered ideas; and ideas are only possessed by individuals. Design is also decisions — decisions in the context of uncertainty decisions among alternatives based on human preferences and human expectations of the future. Design Design: a Theory of Design, addresses both designing design as well as the design of design.